Changing Face of Marketing in India!!...

- Did u catch a glimpse of the new advt. campaign of Idea Cellular featuring Abhishek Bachchan as a Father who is the Principal of a School???....

- The previous campaign had a serious message that of Communal Harmony...

- Anyone of u remember the Polio Eradication Campaigns involving the Big B???...

- The Lead India Campaign of Times of India By JWT won the Golden Lion Award @ Cannes 2008.

All the above campaigns that have been talked about didn't had that conventional way of marketing the final product over to the consumer. No one before this thought of conveying the message over in such a way that some major problem of the society is also tried to be covered to somewhere touch that mentality of society which has been the major deterrent in the development of people be it Health Care, Child Marriage, Communalism, Education to name a few...

In 2008, We set a record @ Cannes by winning 2 Golds, 7 or 8 Silvers n equal number of Bronze...Noticeable fact was that there was a downfall of the guys like Piyush Pandey of O&M and Prasoon Joshi...

I wont be afraid if the people say its the Changing Face of Marketing in India...New Minds are at work with new avenues of thinking and the understanding of the changing mentality of the consumers of the country, the results achieved till now are commendable!!...

People like Prasoon Joshi came out with lines "Thanda Matlab Coca-Cola"....This made Coke the market leaders...JWT came with lines "Whts the Program???..." I would say it has become a rage in the young consumers of India which account for 50 - 60 % of the consuming class....

The Path Breaking Thinking was done by JWT in the Lead India Campaign in which starts like Shah Rukh Khan n Amitabh Bachchan featured calling the people to take out the real leader within themselves. If one wants to Change India, be the 1st one to start it...Things will change automatically. Basically it targeted that mentality of the Indians which had a strict framework of not being the one to take an initiative....

Products are getting swankier and peppy taglines, high budgets, great ideas related to marketing strategies, big stars and sportpersons having great fan following.....I personally feel that this is a Golden Period for the Marketing Industry in India....

Indian Products and Advertisement Campaigns are crossing Borders and catering the needs of a new class of consumers which demand a great deal of creativity and ideas....

Companies like Idea Cellular have found a great way to fulfill their social responsibility through Ad Campaigns these days like spreading the message of Communal Harmony and Education for all and at the same time market their products in a out of the box way!!...

New Principals are being set by the Indian Marketing Industry that the Great Philip Kotler and Ogilvy and Mather wouldnt have ever thought off...